Council chiefs are asking drivers in North Ayrshire to send in dash cam footage to help snare litterbugs.

North Ayrshire Council is urging anyone who has a dash cam to help them tackle people tossing rubbish from moving vehicles.

And in a call to residents they have urged them to come forward with evidence – via their dashboard cameras – to help the council in their bid to keep North Ayrshire tidy.

While the council will use the footage to investigate incidents and, where possible, issue fines it is hoped the use of dash-cam footage will also act as a deterrent.

Councillor Jim Montgomerie, Cabinet Member for Place, said: “Our priority is keeping North Ayrshire tidy. The Environmental Enforcement team has been a fantastic addition to the council and they have done some sterling work in keeping our communities tidy.

“Now the use of dashcams will give them another dimension. We want to work with our communities and this initiative is something we’re sure they will welcome.

“It is very frustrating when you see people brazenly throwing rubbish out of their cars. It’s dangerous to fellow motorists and, of course, our staff who then have to clear up the mess. It’s also completely disrespectful to our communities.

“We all want our communities to be clean, tidy and welcoming to visitors and locals alike. That’s why we must deter the minority who think its okay to toss rubbish on our streets.”