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Black Friday has been a shopping tradition in the USA for yonks, but in recent years we’ve started to see more and more of the same huge discounts right here in the UK – lucky us!

Traditionally falling on the first Friday after the Thanksgiving holidays, Black Friday was started to kick off the Christmas season shopping with a bang. If you're not one to keep your finger on the pulse of the American holiday calendar, we’ll give you a hint– Black Friday 2018 is the 23rd of November.

Can Black Friday help get me sorted for Christmas?

The Christmas season can get a little pricey for parents, but luckily Black Friday offers the chance to get a good chunk of your shopping done early and for less too. You’ll find discounts on everything from the biggest toys of the year to the weekly bits and bobs for the kids.

So, don’t worry too much if their letters to Santa cover multiple sides of A4, we’ll help you to find savings on some of the biggest items this Black Friday.

What kids deals can I expect on Black Friday?

Irvine Times: Photo by Samule Sun. Photography on UnsplashPhoto by Samule Sun. Photography on Unsplash

This Black Friday you’ll find deals on absolutely everything that you could want for any kid, from Fingerlings Dinosaurs to a cute new outfit from Petit Bateau*. Knowing exactly what to expect in the sales can sometimes be a little difficult, but never fear we’re here to help!

We’ll get you off to a running start with some recommendations on what sort of deals to keep an eye out for this Black Friday and how to get the most out of the day’s savings.

Toys – Toys tend to dominate all the kids marketing on Black Friday – and for good reason too! You’ll find that many of the toys that are expected to sell well this Christmas will enjoy discounts on Black Friday, so we recommend doing your shopping early to beat the crowds.

Make sure to keep your eye’s peeled for savings on the biggest toys of the year, including the LEGO* City Artic Mobile Exploration set, Ricky the Trick Lovin’ Pup and the current “it” thing – L.O.L Surprise.

Fashion – Keeping the kids all kitted out can get expensive when they won’t stop growing! Black Friday takes the pressure off, with big savings on lots of kids’ fashion. So, if you’ve had an eye on a cute outfit for Christmas day from stores like Next* or Mothercare*– now is the time to pick it up.

You might also want to take this opportunity to grab some Fortnite branded clothing swag for less, so the kids can finally stop asking for it!

Baby Essentials – Whether you’re expecting a new arrival soon, or you’ve just got the good news, you can use Black Friday to save on all those small (and not so small) essentials. From kitting the nursery out with furniture to finding gear for feeding and bathing, you’re sure to find something to save on Black Friday.

Education – The deals on Black Friday include plenty of chances to get in some education for less, with offers to be found on school equipment, textbooks, computers and more. You’ll also find offers for educational play, with learning toys for toddlers.

Books* – Satisfying the reading habit of a little book worm is easy on Black Friday, thanks to lots of book deals online and in-stores. Whether you’re after some literary Christmas gifts or you just need to stock up your library of children’s books, you’ll find plenty of Black Friday discounts.

What stores will have Black Friday kids deals?

Irvine Times: Photography by Brytny.com. Photography on Unsplash.comPhotography by Brytny.com. Photography on Unsplash.com

Most of the biggest stores on the high street are taking part in the Black Friday festivities this year, with staggering savings from some of the biggest brands out there.

The folks here are on hand to point you in the right direction, with some recommendations for the best stores to watch this year:

  • LEGO* – Naming it “Brick Friday”, LEGO offers some hefty discounts across their range, including the big-ticket building sets. If you know a child that loves these iconic building bricks, Black Friday is the time to save when you pick up the biggest and most popular sets!
  • Disney Store* – Packed full of the kids’ favourite things, Black Friday at the Disney Store will nab you savings on toys, outfits and games from the biggest Disney franchises. There’s lots to choose from too, including the latest Avengers, Star Wars, Moana and Frozen toys.

 This year the Disney Store is starting the celebrations early too, with offers beginning from the 19th of November.

  • Mothercare* – If you’re after more than just toys this Black Friday, then Mothercare might be the place for you. From Uppababy prams and carriers to their own nursery furniture and Moses baskets, you can save on all the things you need for your little ones at Mothercare this Black Friday.
  • Hobbycraft* – Black Friday can be a great time to get the kids into something a little more creative, with deals on craft supplies and creative kits from Hobbycraft. Perfect for spending some quality family time arguing over the instructions for that Spitfire model or getting messy with creative crafts.


  • The Entertainer* – Offering massive Black Friday savings on a range of toys and games, The Entertainer might be the only Christmas shopping stop you have to make this year.

Last year, The Entertainer had deep discounts on 2017’s most popular toys, including the illusive Hatchimals, so expect to see similar offers for 2018 too.

You’ll find plenty of other stores taking part in the fun on Black Friday, so we recommend that you keep your eyes peeled for the best deals and check with your favourite retailers to find out what sales they’re planning.

What if I miss Black Friday?

Don’t worry if you’re not able to jump on to the savings on the 23rd of November, many stores have started to stretch their Black Friday savings over numerous days.

For example, Cyber Monday takes place on November 26th and is the next big thing after Black Friday. It's packed full of lots of online deals, including plenty of chances to save on toys and shave a little more off the cost of your Christmas shopping.

So, that about does it. We hope that you’re now nice and prepared to get the most out of your shopping for the kids this Black Friday – just remember to visit here* to find some of the best deals on the big day.

Happy shopping!