Volunteers have joined forces to help clean up Irvine’s roadsides.

Members of Irvine Clean Up Crew joined staff from Irvine’s Rivergate, McDonald’s, KFC, Streetscene and mascot Wido the crisp packet earlier in the month to remove 17 bags of rubbish from the town.

The campaign from Keep Scotland Beautiful aims to tackle the problem of persistent litter on Irvine’s roads and laybys, with a steady flow of litter building up, particularly on verges.

North Ayrshire Council is taking part in the national campaign whichwill focus on key laybys and other sites in the Irvine area, where litter monitoring has been underway since the start of November.

Sandra Hughes from Irvine Clean Up Crew, said: “We are pleased that North Ayrshire Council is trying to tackle the issue of roadside litter. “I hope that this action will inspire others to take more care of our environment and do their part to help keep Irvine looking its best.”

Cllr Jim Montgomerie, NAC Cabinet Member for Place, said: “Irvine attracts a lot of visitors and we don’t want our local environment, and their first impressions, to be blighted by litter.”