A FROZEN food giant has been given permission to sell drink later in the evening, play music and hold taster events in its Irvine branch.

Iceland Foods on Irvine’s High Street applied to increase the terminal hour for off-sales from 9pm to 10pm seven days a week and permission to allow recorded music inside the store.

The store also requested to launch new products with sampling and food-tasting events and host friends and family membership evenings.

Representing Iceland, Solicitor Niall Hazard told North Ayrshire Licensing Board: “This is part of a project undertaken by the company reviewing all their licenses in Scotland, identifying where there were variations in the licence permissions and to regularise the licences so there is harmony across the estate.

“This is amending the hours to seek the maximum statutory hours, insuring that all of the premises had the same kind of activities, allowing to play some background recorded music, allowing them to have their friends and family events, which are their loyalty card events where they may be some tastings and things.”

With no objections to the application, the licensing board granted the changes.