A motorcyclist has now died after suffering serious injuries this week in a crash in North Ayrshire.

The 54-year-old rider was confirmed dead today [Saturday, May 1] after the incident at around 10.05am on Thursday [April 29] on the B777, a short distance south of the junction with the B775 for Lugton.

It's understood the bike struck a tree after leaving the road - with police continuing to appeal for any information on the crash.

A spokesperson said: "A 54-year-old man who was seriously injured in a crash on the B777 on Thursday, April 29, has died from his injuries.

"The man, whose red Honda struck a tree after leaving the road a short distance south of the junction with the B775 for Lugton, was taken to the Queen Elizabeth University Hospital where he died on Saturday, May 1.

"Enquiries into the incident are ongoing and anyone with information that could help is asked to contact Police Scotland on 101 quoting incident number 0774 of 29 April."