Ayrshire’s top cop Chief Superintendent Faroque Hussain says the force's new campaign will hopefully allow women to go about their daily lives without fear of being harmed.

Police Scotland recently launched a new ‘That Guy’ campaign urging men to take responsibility for their actions and language to help affect a culture change to tackle sexual crime against women.

It believes that men must take responsibility for ending sexual violence by changing their attitudes and behaviours towards women as well as challenging those of their peers.

Ayrshire’s Divisional Commander, Mr Hussain urged all men across the area to be part of the solution.

He said: “It’s time we, men, reflected on our own behaviour and attitudes – and those of our friends, family and colleagues – towards women in order to prevent rape, sexual assault and harassment.

“Women in Ayrshire should be able to go about their daily lives without fear of being sexually harassed, assaulted or raped.

“Women are not responsible for sexual offences committed against them: the blame for this lies squarely on the men who carry out these appalling acts.

“It’s time for men to challenge the negative and derogatory attitudes and behaviours that allow misogyny to exist in our communities, workplaces or friendship groups.

“I urge all men to consider their own behaviour and influence others not to be ‘that guy’. Be part of the solution not the problem.”

You can find out more about the campaign by going to www.that-guy.co.uk