Ayrshire and Arran Destination Alliance (AADA) has launched its biggest ever marketing campaign to help boost tourism in the area.

The campaign ‘Find Your Balance’ uses bespoke video and digital content to showcase the many experiences Ayrshire & Arran has to offer for restorative recreation.

Find Your Balance looks to create video content, making use of clever editing techniques, to highlight the natural beauty of the area and encourage visitors to escape for a relaxing and rejuvenating short break.

The digital campaign will run across social media and digital channels from January – March and will include a mix of static image and video adverts on Facebook, Instagram and YouTube targeted at specific audiences across the UK.

Daniel Steel, Chief Executive of Ayrshire & Arran Destination Alliance, said: “The past two years have been full of uncertainty and challenges.

“Terms like work life balance have been strained, we’ve been isolated from friends and family, leisure interests and socialising have been interrupted, and our mental health has been constantly tested.

“With coasts and countryside, mainland and islands, bustling towns and wide-open spaces, accessibility and rural escape, heritage and innovation - Ayrshire & Arran as a destination is the antidote to that, and the inspiration for our Find Your Balance campaign.”

More information can be found on their website: ayrshireandarran.com/findyourbalance .