Tourism businesses from Ayrshire and Arran will be among those attending Scotland’s flagship travel trade event in Aberdeen next month. 

Taking place on April 17 and 18 at P&J Live, VisitScotland Connect 2024 is designed to grow the country’s share of global travel in a sustainable way. 

Tourism businesses will meet travel intermediaries, including tour operators, travel advisors and destination management companies representing Scotland’s most important visitor markets.  

Over 220 trade-ready Scottish tourism businesses including accommodation, experiences and attractions will connect with over 250 buyers - who plan inspirational Scotland trips for their clients – representing 23 countries, including those in North America, Europe, Asia-Pacific and the UK domestic market. 

Those joining from Ayrshire and Arran include Simpsinns, Trump Turnberry, Galloway and Southern Ayrshire UNESCO Biosphere and Marine & Lawn Hotels & Resorts who operate Marine Troon.  

Last year’s VisitScotland Connect was the first time the national tourism organisation ran a workshop-style event based on 1-2-1 meeting and networking opportunities.

Overall feedback from the 2023 event revealed that both buyers and suppliers preferred the new format, with 91 per cent of Scottish businesses said they anticipated generating sales from attending VisitScotland Connect 2023.