IRVINE footballer Erin Cuthbert has joined fellow Scotland international Kirsty Smith in a new partnership with Specsavers.
The initiative, called the Best Worst Pitch campaign, aims to provide a lifeline to 50 underfunded grassroots football clubs by offering line painting, pitch maintenance equipment and training.
Clubs from across the UK stand to benefit from the donations, which centre on improving visibility, spatial awareness, and safety on the pitches.
Reflecting on her contribution to the cause, Erin said: "It's absolutely vital that we get it right at this level so that young players can improve and have a better chance of succeeding in the sport."
The partnership comes at a time when UK football authorities have shifted their focus to the urgent requirement for pitch maintenance at the grassroots level.
The 24-year agreement with Specsavers as the Official Eye and Ear Care Partner of the Scottish FA will continue for the rest of the season.
This initiative supplements the firm's wider commitment towards supporting grassroots football, embodied in their Best Worst Team campaign.
With this project, the brand continues its mission to improve the quality and longevity of pitches, ensuring the sustainability of grassroots football for future matches.
Clubs in need are encouraged to apply for the support offered by the Best Worst Pitch initiative.
To have a chance of being part of the Best Worst Pitch initiative and help improve the quality of your local club’s football pitch, apply online here.
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