Families looking for free school holiday meals can now get a free breakfast for kids and adults at Morrisons cafés nationwide, as Morrisons extends its partnership with Kellogg’s across every school break this year.
The move comes as new research shows that one in three parents struggle to feed their children during school holidays, with food bills rising sharply when schools close and breakfast clubs stop running.
Matt Khan, Senior Trader for Morrisons Café, says: “We know school holidays can put extra pressure on families, from the cost of food to the loss of everyday routines.
"By extending our partnership with Kellogg’s across all school holidays, we’re doing more to make it a little easier for families to enjoy a balanced breakfast together."
What Is the Morrisons Free Breakfast offer?
The Morrisons café free breakfast offer is available every day during official school holidays in England, Scotland and Wales.
Families can receive a free ‘Kellogg’s Breakfast’, which includes:
- A bowl of Kellogg’s Corn Flakes or Rice Krispies
- Choice of dairy or non-dairy milk
- A free apple or banana
The offer is available in all Morrisons cafés nationwide and is open to both children and adults.
Why Free School Holiday Meals Matter
The extension of the breakfast scheme comes amid growing cost of living pressure on families.
Research found:
- 33% of parents say they struggle to feed their children during school holidays
- 40% of parents aged 25–34 report difficulties
- 80% worry food will not last until their next grocery shop
- 77% spend more on food during school holidays
- Children aged 5–11 ask for food every two hours on average
Parents also reported that school holiday anxiety is driven by:
- Worry about keeping children occupied (61%)
- Financial strain (51%)
- Loss of routine (47%)
With many school breakfast clubs closed during holidays, families can face additional food costs for several weeks each year.
Morrisons and Kellogg’s Expand Breakfast Club Support
Kellogg’s has supported school breakfast clubs for nearly 30 years through funding and grants. By expanding the Morrisons café initiative across all school holidays, the partnership aims to bridge the gap when term-time breakfast clubs are unavailable.
The scheme provides:
- Free food support during school breaks
- A warm, welcoming café space for families
- Help managing rising grocery bills
- A consistent morning routine for children
For families searching for cost of living help during school holidays, the Morrisons free breakfast scheme adds to wider supermarket support initiatives.
Mr Khan adds: "It’s about offering practical support, a welcoming space, and helping parents and grandparents through what can be challenging periods throughout the school year for many.”
Morrisons Kids Eat Free Offer Still Available
Alongside the free breakfast offer, the Kids Eat Free Morrisons café deal continues to run nationwide.
Families can receive:
- One free meal and drink for a child aged 16 or under when purchasing an adult main meal over £5 from The Breakfasts or The Classics menu
This makes Morrisons one of the supermarkets offering ongoing free kids meals during school holidays in the UK.
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How to Get the Free Breakfast at Morrisons
There is no need for vouchers or advance booking. Families simply need to visit their local Morrisons café during official school holiday dates to access the free breakfast offer.
As household budgets tighten during school breaks, the extended partnership between Morrisons and Kellogg’s aims to provide practical, everyday food support when families may need it most.
Andrew Ridge, Social Impact Manager at Kellogg’s says: “Our research highlights the critical gap that can be left during the school holidays, when many vital breakfast clubs are not running.
"That’s why we’re proud to partner with Morrisons to help families access a simple, balanced breakfast across every school holiday this year, when support is needed most.”
